Prepared for Emre Ergun & Mohammed Hussain · Christie's Mill Inn & Spa
Prepared by Content Workshop / Lush Concepts · February 2026
A Website That Reflects the Full Experience
- 16 acres of waterfront on the Trent Severn Waterway
- 42 rooms, full-service spa, lakefront dining, and event spaces
- Weddings and groups year-round
- The exceptional physical experience provides a strong foundation for an equally compelling digital presence.
- Current Platform: The Bookassist CMS site is functional but doesn't reflect the property's quality — it limits content control, SEO performance, and marketing measurement.
- Competition: Competitors like Rawley Resort present polished, modern brands online with integrated booking, dining, and spa reservation systems.
- The Moment: New leadership, new photography in progress, and a clear vision. This is a reset — a website that matches the property and a digital foundation to build on for years.
Our company is led by content strategists and marketing executives with decades of experience.
Every writer and strategist has an MA, MFA, or PhD in their field of specialty and extensive writing experience.
Our graphic designers have won multiple Addy Awards in design.
One of our sound engineers even has a grammy!
Our web developers and technical experts bring deep expertise in modern web technologies, UX design, and digital infrastructure.
Content Workshop is a brand storytelling agency led by founder David Ebner. Lush Concepts is a design-led digital creative studio founded in 2001 by Ryan Payne, with over 1,000 projects completed for 150+ clients. Lush Concepts merged with Content Workshop in 2025.
Together, we bring strategic planning, content strategy, UX and visual design, WordPress development, SEO, and ongoing digital marketing under one roof.
Goals, audit, site architecture, booking integration, and SEO keyword landscape.
Wireframes, visual design, mobile-first responsive layouts, built to convert browsers into bookers.
Custom theme, booking engine integration, contact forms, mobile responsive — a platform you own and control.
Manual migration from Bookassist to WordPress — text, images, page structure — optimized along the way.
Baked into architecture from day one — meta, headings, URLs, Core Web Vitals, GA4, and Search Console.
Cross-browser testing, performance optimization, DNS transition, and 30-day post-launch warranty.
Core pages, custom WordPress theme, booking engine integration, content migration, and mobile-responsive design. Everything you need for a strong, professional launch.
$27,720 CAD
Everything in Option 1, plus competitive analysis, SEO keyword review, expanded design rounds, booking flow UI design, on-page SEO structure, full content review, internal linking, and booking engine QA.
$40,920 CAD
Both options include: custom WordPress theme, core page templates (Home, Rooms, Spa, Restaurant, Weddings, Contact), booking engine integration, mobile-responsive design, content migration from Bookassist, and 30-day post-launch warranty.
- Kickoff meeting and stakeholder alignment
- Content audit of existing Bookassist site
- Sitemap and information architecture planning
- Booking integration requirements
Timeline: 1 week
Investment: $2,200
- Wireframes for core page templates (Home, Rooms, Spa, Restaurant, Weddings, Contact)
- Visual design using Phase 1 photography
- Mobile-first responsive design
Timeline: 2 weeks
Investment: $7,040
- Custom WordPress theme development
- Core page templates built and configured
- Booking engine integration
- Mobile responsive implementation
- Contact forms and inquiry functionality
Timeline: 3 weeks
(overlaps with design)
Investment: $13,200
- Full manual migration from Bookassist CMS
- Image optimization and placement
- Phase 1 photography integration
Timeline: 1 week
Investment: $2,640
- Cross-browser and device testing
- Performance and speed optimization
- DNS transition and managed go-live
- 30-day post-launch warranty for bug fixes
Timeline: 1 week
Investment: $1,320
- Scheduling and milestone tracking
- Client communication and status updates
- Deliverable packaging and review cycles
Timeline: Throughout Phase 1
Investment: $1,320
- Kickoff meeting and stakeholder alignment
- Content audit of existing Bookassist site
- Sitemap and information architecture planning
- Competitive analysis (Rawley Resort, regional landscape)
- Booking integration requirements
- SEO keyword review for Port Severn, Muskoka, and Georgian Bay
Timeline: 1–2 weeks
Investment: $3,080
- Wireframes for core page templates (Home, Rooms, Spa, Restaurant, Weddings, Contact)
- Visual design and art direction using Phase 1 photography
- Mobile-first responsive design
- UI design for booking flow and key conversion paths
- Additional design exploration and refinement rounds
Timeline: 2–3 weeks
Investment: $13,200
- Custom WordPress theme development
- Core page templates built and configured
- Booking engine integration
- Mobile responsive implementation
- Contact forms and inquiry functionality
- Navigation and menu configuration
- On-page SEO structure (meta titles, descriptions, heading hierarchy)
- Clean URL structure and XML sitemap
Timeline: 3–4 weeks
(overlaps with design)
Investment: $17,600
- Full manual migration from Bookassist CMS
- Image optimization and placement
- Phase 1 photography integration
- Page-by-page content review and formatting
- Internal linking structure
Timeline: 1–2 weeks
Investment: $3,520
- Cross-browser and device testing
- Performance and speed optimization
- Booking engine integration testing
- DNS transition and managed go-live
- 30-day post-launch warranty for bug fixes
Timeline: 1 week
Investment: $1,760
- Scheduling and milestone tracking
- Client communication and status updates
- Deliverable packaging and review cycles
- Change documentation if needed
Timeline: Throughout Phase 1
Investment: $1,760
Both options include: custom WordPress theme, core page templates (Home, Rooms, Spa, Restaurant, Weddings, Contact), booking engine integration, mobile-responsive design, content migration from Bookassist, and 30-day post-launch warranty.
Net-15 payment terms. All amounts in CAD.
Targeting an April launch, working backwards from a late February kickoff:
Design and development overlap where possible.
We ask for 4 business day turnarounds on deliverable reviews.
(to be confirmed in a separate proposal)
- Additional page templates: Meetings & Events, Gallery, Things to Do, Local Attractions
- Phase 2 summer photography integration
- Interactive features: property map, seasonal promotions, package configurator
- Spa booking platform integration (e.g., Jane App)
- Technical SEO audit and DA/DR benchmarking
- Keyword research and competitive gap analysis
- Schema markup (Hotel, Restaurant, Spa, Event)
- Google Business Profile optimization
- Backlink strategy and local citation building
- Custom analytics dashboards and monthly reporting
Full compliance audit and remediation to meet Ontario accessibility standards.
After launch, flexible retainer packages to keep your site maintained, optimized, and growing.
Monthly services invoiced on the 1st. 60-day notice to cancel.
One round of major revisions and one round of minor revisions per deliverable. You'll have four (4) business days to review each deliverable. If we don't hear back, it's considered approved so we can keep moving.
If new requirements come up — and they sometimes do — we document the change, provide a revised estimate, and get your approval before any new work begins. No surprises.
- Timely feedback within the review windows
- Access to existing brand assets, logo files, and photography
- Copy deck content, editing, and proofreading
- Booking system credentials and contact for integration support
- Copywriting or content creation beyond migration of existing content
- Purchase of software, photography, fonts, or other third-party assets
- Additional language versions
Warranty: 30-day post-launch warranty covering bugs and defects in the delivered work. Ongoing support beyond the warranty period is covered by the monthly retainer.
Termination: Either party may end the engagement with 30 days' written notice. All work completed to date is billable. IP transfers to you upon final payment.