Website Redesign, Development & SEO for
Prepared for Emre Ergun & Mohammed Hussain · Christie's Mill Inn & Spa
Prepared by Content Workshop / Lush Concepts · February 2026
Prepared by Content Workshop / Lush Concepts · February 2026
The Opportunity:
A Website That Reflects the Full Experience
A Website That Reflects the Full Experience
The Property
- 16 acres of waterfront on the Trent Severn Waterway
- 42 rooms, full-service spa, lakefront dining, and event spaces
- Weddings and groups year-round
- The exceptional physical experience provides a strong foundation for an equally compelling digital presence.
The Challenge
- Current Platform: The Bookassist CMS site is functional but doesn't reflect the property's quality — it limits content control, SEO performance, and marketing measurement.
- Competition: Competitors like Rawley Resort present polished, modern brands online with integrated booking, dining, and spa reservation systems.
- The Moment: New leadership, new photography in progress, and a clear vision. This is a reset — a website that matches the property and a digital foundation to build on for years.
Why Content Workshop?
We strive to emulate the following core values in our work:
Trust
Accountability
Curiosity
Quality
Support
Storytelling is our strong suit.
Our company is led by content strategists and marketing executives with decades of experience.
Every writer and strategist has an MA, MFA, or PhD in their field of specialty and extensive writing experience.
Our graphic designers have won multiple Addy Awards in design.
One of our sound engineers even has a grammy!
Our web developers and technical experts bring deep expertise in modern web technologies, UX design, and digital infrastructure.
Who We Are
Content Workshop is a brand storytelling agency led by founder David Ebner. Lush Concepts is a design-led digital creative studio founded in 2001 by Ryan Payne, with over 1,000 projects completed for 150+ clients. Lush Concepts merged with Content Workshop in 2025.
Together, we bring strategic planning, content strategy, UX and visual design, WordPress development, SEO, and ongoing digital marketing under one roof.
This isn't a learning curve for us. We understand Ontario resort hospitality, the booking systems you use, the accessibility requirements you need to meet, and the search terms your guests are using.
Phase 1
A New Website by Early April
A complete redesign and rebuild on WordPress — modern, mobile-first, SEO-ready, and integrated with your existing booking system.
Discovery & Strategy
Goals, audit, site architecture, booking integration, and SEO keyword landscape.
UX Design & Art Direction
Wireframes, visual design, mobile-first responsive layouts, built to convert browsers into bookers.
WordPress Development
Custom theme, booking engine integration, contact forms, mobile responsive — a platform you own and control.
Content Migration
Manual migration from Bookassist to WordPress — text, images, page structure — optimized along the way.
SEO Foundations
Baked into architecture from day one — meta, headings, URLs, Core Web Vitals, GA4, and Search Console.
QA, Testing & Launch
Cross-browser testing, performance optimization, DNS transition, and 30-day post-launch warranty.
Phase 1 — Choose Your Launch Path
Christie's Mill has two pathways to launch. Both deliver a modern, mobile-responsive WordPress website by early April — the difference is in the depth of design exploration, development complexity, and content polish.
Option 1 — Essential Launch
Core pages, custom WordPress theme, booking engine integration, content migration, and mobile-responsive design. Everything you need for a strong, professional launch.
$27,720 CAD
Option 2 — Full Launch
Everything in Option 1, plus competitive analysis, SEO keyword review, expanded design rounds, booking flow UI design, on-page SEO structure, full content review, internal linking, and booking engine QA.
$40,920 CAD
Both options include: custom WordPress theme, core page templates (Home, Rooms, Spa, Restaurant, Weddings, Contact), booking engine integration, mobile-responsive design, content migration from Bookassist, and 30-day post-launch warranty.
Option 1 — Scope Details
Discovery & Strategy
- Kickoff meeting and stakeholder alignment
- Content audit of existing Bookassist site
- Sitemap and information architecture planning
- Booking integration requirements
Timeline: 1 week
Investment: $2,200
Investment: $2,200
UX Design & Art Direction
- Wireframes for core page templates (Home, Rooms, Spa, Restaurant, Weddings, Contact)
- Visual design using Phase 1 photography
- Mobile-first responsive design
Timeline: 2 weeks
Investment: $7,040
Investment: $7,040
WordPress Development
- Custom WordPress theme development
- Core page templates built and configured
- Booking engine integration
- Mobile responsive implementation
- Contact forms and inquiry functionality
Timeline: 3 weeks
(overlaps with design)
Investment: $13,200
(overlaps with design)
Investment: $13,200
Content Migration
- Full manual migration from Bookassist CMS
- Image optimization and placement
- Phase 1 photography integration
Timeline: 1 week
Investment: $2,640
Investment: $2,640
QA, Testing & Launch
- Cross-browser and device testing
- Performance and speed optimization
- DNS transition and managed go-live
- 30-day post-launch warranty for bug fixes
Timeline: 1 week
Investment: $1,320
Investment: $1,320
Project Management
- Scheduling and milestone tracking
- Client communication and status updates
- Deliverable packaging and review cycles
Timeline: Throughout Phase 1
Investment: $1,320
Investment: $1,320
Option 1 — Investment Summary
Option 2 — Scope Details
Discovery & Strategy
- Kickoff meeting and stakeholder alignment
- Content audit of existing Bookassist site
- Sitemap and information architecture planning
- Competitive analysis (Rawley Resort, regional landscape)
- Booking integration requirements
- SEO keyword review for Port Severn, Muskoka, and Georgian Bay
Timeline: 1–2 weeks
Investment: $3,080
Investment: $3,080
UX Design & Art Direction
- Wireframes for core page templates (Home, Rooms, Spa, Restaurant, Weddings, Contact)
- Visual design and art direction using Phase 1 photography
- Mobile-first responsive design
- UI design for booking flow and key conversion paths
- Additional design exploration and refinement rounds
Timeline: 2–3 weeks
Investment: $13,200
Investment: $13,200
WordPress Development
- Custom WordPress theme development
- Core page templates built and configured
- Booking engine integration
- Mobile responsive implementation
- Contact forms and inquiry functionality
- Navigation and menu configuration
- On-page SEO structure (meta titles, descriptions, heading hierarchy)
- Clean URL structure and XML sitemap
Timeline: 3–4 weeks
(overlaps with design)
Investment: $17,600
(overlaps with design)
Investment: $17,600
Content Migration
- Full manual migration from Bookassist CMS
- Image optimization and placement
- Phase 1 photography integration
- Page-by-page content review and formatting
- Internal linking structure
Timeline: 1–2 weeks
Investment: $3,520
Investment: $3,520
QA, Testing & Launch
- Cross-browser and device testing
- Performance and speed optimization
- Booking engine integration testing
- DNS transition and managed go-live
- 30-day post-launch warranty for bug fixes
Timeline: 1 week
Investment: $1,760
Investment: $1,760
Project Management
- Scheduling and milestone tracking
- Client communication and status updates
- Deliverable packaging and review cycles
- Change documentation if needed
Timeline: Throughout Phase 1
Investment: $1,760
Investment: $1,760
Option 2 — Investment Summary
Option Comparison
Both options include: custom WordPress theme, core page templates (Home, Rooms, Spa, Restaurant, Weddings, Contact), booking engine integration, mobile-responsive design, content migration from Bookassist, and 30-day post-launch warranty.
Payment Schedule & Project Timeline
Payment Schedule
Net-15 payment terms. All amounts in CAD.
Project Timeline
Targeting an April launch, working backwards from a late February kickoff:
Design and development overlap where possible.
We ask for 4 business day turnarounds on deliverable reviews.
We ask for 4 business day turnarounds on deliverable reviews.
Phase 2
What Comes Next
Phase 1 gets you live. Phase 2 builds on that foundation. Scoped separately after launch.
Estimated Phase 2 range:
$13,200 – $18,920 CAD
(to be confirmed in a separate proposal)
(to be confirmed in a separate proposal)
Expanded Design & Content
- Additional page templates: Meetings & Events, Gallery, Things to Do, Local Attractions
- Phase 2 summer photography integration
- Interactive features: property map, seasonal promotions, package configurator
- Spa booking platform integration (e.g., Jane App)
Full SEO & Measurable Marketing
- Technical SEO audit and DA/DR benchmarking
- Keyword research and competitive gap analysis
- Schema markup (Hotel, Restaurant, Spa, Event)
- Google Business Profile optimization
- Backlink strategy and local citation building
- Custom analytics dashboards and monthly reporting
AODA Accessibility
Full compliance audit and remediation to meet Ontario accessibility standards.
Monthly Support Options
After launch, flexible retainer packages to keep your site maintained, optimized, and growing.
Monthly services invoiced on the 1st. 60-day notice to cancel.
How We Work Together
Feedback & Approvals
One round of major revisions and one round of minor revisions per deliverable. You'll have four (4) business days to review each deliverable. If we don't hear back, it's considered approved so we can keep moving.
Scope Changes
If new requirements come up — and they sometimes do — we document the change, provide a revised estimate, and get your approval before any new work begins. No surprises.
What We Need From You
- Timely feedback within the review windows
- Access to existing brand assets, logo files, and photography
- Copy deck content, editing, and proofreading
- Booking system credentials and contact for integration support
What's Not Included
- Copywriting or content creation beyond migration of existing content
- Purchase of software, photography, fonts, or other third-party assets
- Additional language versions
Warranty & Termination
Warranty: 30-day post-launch warranty covering bugs and defects in the delivered work. Ongoing support beyond the warranty period is covered by the monthly retainer.
Termination: Either party may end the engagement with 30 days' written notice. All work completed to date is billable. IP transfers to you upon final payment.
Let's Get Started.
Christie's Mill has the bones of something great — a stunning property, strong amenities, and a team ready to invest in the digital side. We'd love to bring it to life online.